Sora allows users to generate AI videos.

As part of the partnership with Disney, Sora users would be able to pay a fee to create AI-generated videos using Disney's characters such as Star Wars and Marvel.

When the Sora app was first launched, it quickly became a viral trend with millions of people signing up for free accounts.

OpenAI's Sora, a TikTok-style video generation app, failed to retain users because people prefer real human beings and personalities.

OpenAI's one and only plan to generate revenue from Sora was to allow users to pay real money for permission to generate AI videos with fictional characters, with OpenAI giving a share of this revenue to copyright holders.

On March 24th, 2026, OpenAI announced it would shut down its Sora app.