OpenAI's one and only plan to generate revenue from Sora was to allow users to pay real money for permission to generate AI videos with fictional characters, with OpenAI giving a share of this revenue to copyright holders.

As part of the partnership with Disney, Sora users would be able to pay a fee to create AI-generated videos using Disney's characters such as Star Wars and Marvel.

The OpenAI-Disney partnership aimed to bring beloved characters from across Disney's brands to Sora.

On March 24th, 2026, OpenAI announced it would shut down its Sora app.

Sora allows users to generate AI videos.

OpenAI shut down Sora before the Disney partnership was even implemented, meaning they probably generated almost no revenue from Sora during its entire existence.