OpenAI shut down Sora before the Disney partnership was even implemented, meaning they probably generated almost no revenue from Sora during its entire existence.

As part of the partnership with Disney, Sora users would be able to pay a fee to create AI-generated videos using Disney's characters such as Star Wars and Marvel.

OpenAI announced a partnership with Disney on December 11th, 2025.

OpenAI's Sora, a TikTok-style video generation app, failed to retain users because people prefer real human beings and personalities.

OpenAI announced that Disney would make a $1 billion equity investment into OpenAI and receive warrants to purchase additional equity.

Disney will not be making any investment into OpenAI.