OpenAI's Sora, a TikTok-style video generation app, failed to retain users because people prefer real human beings and personalities.

On March 24th, 2026, OpenAI announced it would shut down its Sora app.

Sora allows users to generate AI videos.

OpenAI shut down Sora before the Disney partnership was even implemented, meaning they probably generated almost no revenue from Sora during its entire existence.