Token maxing is a practice where engineers generate AI tokens to boost their measured output.

Token output at large companies like Meta and Microsoft is measured, sometimes via leaderboards or tools showing money spent on AI tokens.

Companies like Meta and Shopify are implementing 'tokenmaxxing' leaderboards that track how much AI employees use as a sign of adoption, rather than productivity.

Every time a user interacts with AI, it costs tokens, which are the basic unit of AI consumption.