Token output at large companies like Meta and Microsoft is measured, sometimes via leaderboards or tools showing money spent on AI tokens.

A simple AI chat typically costs a few hundred tokens.

Companies like Meta and Shopify are implementing 'tokenmaxxing' leaderboards that track how much AI employees use as a sign of adoption, rather than productivity.

Salesforce allows employees to check the money spent by every person at the company on AI-related tokens.

Anthropic is transitioning its enterprise customers from flat-rate seats to per-token billing.

Token maxing is a practice where engineers generate AI tokens to boost their measured output.