Companies like Meta and Shopify are implementing 'tokenmaxxing' leaderboards that track how much AI employees use as a sign of adoption, rather than productivity.

Token output at large companies like Meta and Microsoft is measured, sometimes via leaderboards or tools showing money spent on AI tokens.

Salesforce allows employees to check the money spent by every person at the company on AI-related tokens.

Token maxing is a practice where engineers generate AI tokens to boost their measured output.

The CEO of Databricks observes that when AI usage is tracked instead of output, people tend to game the system.

Meta removed its internal token maxing leaderboard after an article about it was published.