AI native tools require vendors to appropriately account for the need to obtain hyperscaler capacity to allocate tokens to customers as part of their service.

An AI vendor contract is now effectively a supply contract, tied into hyperscalers due to their scale of spending and heavy rationing.

Token output at large companies like Meta and Microsoft is measured, sometimes via leaderboards or tools showing money spent on AI tokens.

The entire AI investment cycle is predicated on token demand.

Every time a user interacts with AI, it costs tokens, which are the basic unit of AI consumption.