OpenAI's one and only plan to generate revenue from Sora was to allow users to pay real money for permission to generate AI videos with fictional characters, with OpenAI giving a share of this revenue to copyright holders.
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3/29/2026
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3/29/2026
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OpenAI Shuts Down Sora After Losing Billions - YouTube
Wall Street Millennial
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On March 24th, 2026, OpenAI announced it would shut down its Sora app.
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The OpenAI-Disney partnership aimed to bring beloved characters from across Disney's brands to Sora.
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Sora allows users to generate AI videos.
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As part of the partnership with Disney, Sora users would be able to pay a fee to create AI-generated videos using Disney's characters such as Star Wars and Marvel.
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OpenAI shut down Sora before the Disney partnership was even implemented, meaning they probably generated almost no revenue from Sora during its entire existence.
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