The primary target demographic for these gold IRA scams is the elderly.

“Government agencies and consumer protection groups consistently report that precious metals scams disproportionately target the elderly. The Commodity Futures Trading Commission (CFTC) and 30 state regulators took action against a firm for a $68 million scheme specifically targeting "elderly and retirement-aged people." AARP has also extensively covered this issue, noting that scammers prey on people aged 60 to 90 by urging them to drain their retirement savings for overpriced coins. Scammers target seniors because they often have significant retirement savings and can be susceptible to fear-based sales tactics about economic instability. Context: These scams often involve high-pressure sales tactics that play on fears of economic collapse, urging seniors to liquidate traditional retirement accounts like 401(k)s or IRAs to buy gold or silver coins at massively inflated prices, sometimes with markups exceeding 300%.”