Youth sports is currently a $40 billion industry, which is double the annual revenue of the NFL.

The average cost of putting a child in sports has increased by 46% since 2019.

Tom states that private equity firms have identified the substantial money within the youth sports system as a prime investment opportunity.

Families earning under $100,000 annually are half as likely to have children participating in sports compared to higher-income families.

Private equity firms like Varsity Brands and Unrivaled are investing in the youth sports industry.