Meta released a frontier AI model for free in 2023, allowing developers to download, run, modify, and build businesses on it without API keys, subscriptions, or permissions.

OpenAI launched the GPT-5.2 frontier model and priced its API access at $1.75 per million input tokens.

Meta dropped Llama 4 on a Saturday, April 5, 2025, without warning or a coordinated press cycle.

Meta's Llama model was downloaded over a billion times within two years, making it the most downloaded AI model in history.