Kick, the streaming platform, is the primary funder of these clipping campaigns, spending millions of dollars per month.

Clipping campaigns typically begin with a central Discord server, though platforms like Vyro and Duzlo also facilitate similar operations.

Some clipping campaigns offer bounties, such as Pirate Software's campaign which offers $3,000 per million views.

Kick is utilizing a marketing playbook previously employed by Stake, its associated company, which involved paying people to post Stake logos across social media.