Bitmine Immersion Technologies recently invested in the crypto treasury company 8o and the Mr. Beast YouTube channel.

Bitmine Immersion Technologies announced in June 2025 that it would cease Bitcoin mining and transition into an Ethereum treasury company.

In March 2026, Bitmine Immersion Technologies invested an additional $80 million into 8o Holdings, acquiring 87 million new shares at 92 cents per share.

Wall Street Millennial believes the primary motivation for Bitmine Immersion Technologies' investment in MrBeast was to attract more attention from retail investors and encourage them to purchase Bitmine stock.